Your Destination Hybrid Partner With Offices Nationwide Since 1987
...and Adamantly Not For Sale!



Michael A. Baker, President, CEO and General Partner
Mike is the President/CEO of United Planners. He currently holds his Series 7, 24, 27, 63 licenses and his CPA. Mike has a BS Business Administration and an MBA from the Arizona State University. Mike started working for United Planners in 1999. When not working, Mike enjoys spending time with his wife, and two children Emily and Mike. 

Sheila J. Cuffari-Agasi, Executive Vice President, Chief Revenue Officer and General Partner
Sheila is an Executive Vice President. She currently holds her Series 7, 24, 63, 66, and life and health licenses and AIF designation. Sheila started working for United Planners in 2006, but began her career in financial services in 1993. When not working, Sheila enjoys spending time with her three children and husband David. 

Billy Oliverio, Executive Vice President, Chief Marketing Officer and General Partner
Billy is an Executive Vice President and the Chief Marketing Officer. He has been in the industry for 20 years.  Billy has worked in small, medium and large sized firms in various executive capacities to tackle complex projects and initiatives. He has also served time in the regulatory environment as the Chief Investigator of Enforcement for the AZ Securities Division and has orchestrated all aspects of white collar crime investigations.  Billy is an honors graduate of Arizona State University.  His wife Conni keeps him in check and his two boys (Diego and Dante) provide endless entertainment, comic relief and adventures.

Chad Shindel, Executive Vice President, Chief Financial Officer and General Partner
Chad is the VP of Compensation and Chief Financial Officer.  Prior to joining United Planners in 2017, Chad worked as an auditor with Moss Adams, LLP and as a Corporate Accounting Manager with STORE Capital.  He graduated from Arizona State University with a B.F.A. Degree in Photography and a B.S. Degree in Accountancy and currently holds his CPA and CGMA designations.  When he’s not working, Chad enjoys all things outdoors; hunting, fishing, hiking, and camping.


Dave Hauer, Chief Compliance Officer
Dave is the VP of Compliance and Chief Compliance Officer. He brings over 14 years of industry experience to United Planners and currently holds his Series 4, 7, 24, 53, 63 and 66 licenses as well as the Arizona Life and Health Insurance License. Dave’s previous experience includes trading, variable annuity preapproval and supervision roles. In his free time he enjoys traveling with his wife and watching sports.


Aaron Spradlin, Chief Information Officer
Aaron is the Chief Information Officer. He received a BS degree with a concentration in Business Management from Golden Gate University. He joined United Planners in 2007, coming with 15 years of broad based financial services industry experience including compliance and IT. Prior to joining United Planners, Aaron has been a sought after industry consultant as well as being a Director at Charles Schwab and Business Analyst for AIG. In his spare time he enjoys spending time with his wife, Renee and their 3 children.

Jimi Smith, Vice President, Supervision
Jimi is the VP of Supervision. He holds his Series 7, 24, 53 and 63 licenses. Jimi started working with United Planners in 2009. Jimi has been in the industry for 21 years. Prior to United Planners, he spent 18 years with SagePoint Financial (formerly SunAmerica Securities) in various roles including Projects Manager and AVP of the Regional Management Associates. Jimi is an Arizona native and a big sports fan. During his time away from work, he enjoys spending time with his family and friends and going to local sporting events.

Rose Tipton, Vice President, Operations and Trading
Rose has been with United Planners since 1988 and is one of the original employees of the firm. Prior to United Planners she spent almost 10 years with Anchor National Financial Services. Rose has had a clearing relationship with Pershing since 1984. She holds her Series 7, 63, 24, 4, & 53 licenses. Rose enjoys spending time with her children and going to Phoenix Coyotes hockey games.


Eric Craig, Assistant VP, Alternative Investments
Eric joined United Planners in May of 2019.  He has been specializing in the alternative investments field since 2011.  Eric came to us from Ascendant Capital, where he was VP of Due Diligence and spent most of his time at Cole Capital in their due diligence area.  He has an MBA from the Thunderbird School of Global Management and a BS in Finance from ASU.  He holds an S7 and a Chartered Alternative Investment Analyst (CAIA) certification.  Prior to the securities industry, he held various financial analyst roles at AAA, Pepsi, Medtronic and Fastidious Financial.

Mike Goyarts, Assistant VP, Practice Management Services
Mike is AVP of Practice Management Services. Mike graduated from Arizona State University with a B.S. Degree in Management. He currently holds his Series 6, 7, 63, and 65 licenses as well as his AIF designation. Mike started working for United Planners in 2013, but began his career in financial services in 1993. Originally born in Antwerp, Belgium, Mike lives in Scottsdale, AZ with his wife and three children. In addition to spending time with his family, Mike enjoys playing hockey, exercising, and traveling. 

Scott O'Keeffe, Assistant VP, Partner Development
Scott is an AVP of Partner Development and a Succession Coach with United Planners. He currently holds his Series 7, 24, 53, 63, and 65 and life and health licenses. Scott started working for United Planners in 2011, but began his career in financial services in 1996. When not working, Scott enjoys spending time with his three children, Fiona, Kevin, and Declan, and wife, Stacy.  

Amy Rusch, Assistant VP, Investment Advisory Services
Amy started with United Planners in September 2015 and has worked in the financial industry for seven years. She is originally from Milwaukee, WI where she obtained her Bachelor’s degree in Finance and Business Law from UW-Whitewater. Amy currently holds her Series 7 & 63.  In her free time, she enjoys golfing, hiking, and spending time with her three dogs (Roscoe, Romeo, & Lola).

Boyd Taylor, Assistant VP, Annuities/Insurance/Mutual Fund Services
Boyd joined United Planners in 2000 as an Assistant Vice President for Insurance Marketing. He was born and raised in Salt Lake City, UT where he graduated from the University of Utah with a B.S. in Business Communications. Boyd has over 25 years of industry experience and holds several professional designations including CLU, ChFC, FLMI, CFS and AIF. He also holds a Series 6 and life, health and variable licenses in all states. In his free time Boyd enjoys spending time with his wife, Janet, and their children.

Thane Walton, Assistant VP, Retirement Plan Services
Thane is a graduate of Brigham Young University where he obtained his B.S. in Business Management. He has been in the financial industry for 20 years and worked for companies such as Principal, Mass Mutual and Lincoln. He received numerous sales awards and earned leader conference qualifications. He holds Series 6, 63 and 66 licenses as well as AIF designation. He is married with 3 lovely children, he is an avid cyclist, is fluent in the German language and he is an Eagle Scout recipient.