Your Destination Hybrid Partner With Offices Nationwide Since 1987

Join UP

If you are an advisor considering affiliating with United Planners, click the link below to download our eKit.  Read below to learn more about the Steps of Affiliation and JoinUP to the new level of partnership today!

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About us

Learn more about our history, vision, leadership team and social activity on official UP site.

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White Papers & Resources

Find some of the resources United Planners has created to address many of the challenges facing the industry and what we've done as a firm to combat those.

White Papers & Resources


Advisors JoinUP


Vision Statement

A Partnership of quality financial professionals mutually committed to exceeding client expectations.

UP Key Advantages

Tight integration and an established relationship with several custodians make working with UP ideal.  From e-signature, straight through processing to automatic statement retrieval and electronic filing (of forms and statements) in a FINRA compliant manner, doing business with UP is unmatched by any competitor.  UP is focused on working with good systems and platforms, and making them great.  The technology we offer is completely portable, as we believe in creating an environment where you want to stay, not one where you’re forced to stay or where it’s difficult to remove your own data.

Advisor efficiency and portability are key motives driving the creation and migration of technology.  Ease of use, ease of supervision, and a 100% paper free option assist in the streamlined efficiency of doing business in several locations.  Should you choose to engage your clients with paper (not every custodian or sponsor company are adopting a paper free process yet), a single scan will replicate the image in every place necessary to comply with books and records requirements for the BD, the Rep, the OSJ and the MBO (if applicable).  Further, the OSJ will be notified any time a pending image is ready for review.  A click will provide evidence of review, and notify the advisor of the approval.

The very unique Limited Partnership structure and the simple fact that advisors own the majority share of the firm (without day to day control features) have proven since 1987 to serve the advisor force and investing public well.  Destiny control by advisors (autonomy and longevity), with equity sharing is the ideal scenario for advisors.  As a Limited Partner, your risk associated with ownership of a Broker-Dealer firm like UP is also limited.

We look forward to answering all of your questions and thank you for your continued interest in United Planners.